Two Aravalli-facing towers of premium 3 BHKs at a ₹2.5–3 Cr ticket. This is the 8-week paid-media plan to put that launch in front of the right HNI and NRI buyers, capture the ones already searching, and qualify them down to booked site visits — channel by channel, with the budget split and the leads each rupee returns.
₹36 lakhs over 8 weeks, planned channel by channel — what we spend, where, and the qualified site visits it returns. No spend goes live until tracking does.
A ₹2.5–3 Cr home isn't an impulse buy. Filling the site-visit calendar comes down to three moves that multiply each other:
You're not buying clicks or even raw leads — you're buying booked site visits with qualified ₹2.5–3 Cr buyers.
This is a fresh launch — nothing is running yet. These scores size where the paid-media upside is biggest, so we know what the budget should work hardest on first.
Highest upside sits in Google search intent and fast landing-page conversion — that's where the first rupees go, then we scale into reach and retargeting.
Google Ads across Search, Display, Discovery and YouTube. Search captures people actively hunting for a Sohna Road / New Gurugram home; YouTube and Discovery build the launch story around them.
Beyond Google & Meta, premium reach where HNI audiences spend time — connected-TV, news, and the apps they open every day. This is the high-potential layer the brief invited us to add.
Every channel above lands somewhere — and the landing page decides whether the click becomes an enquiry. This is the highest-return work because it lifts every channel at once, at no extra ad cost.
Raw leads are cheap; booked site visits with serious buyers are the real product. WhatsApp is the fastest, highest-open channel to chase, qualify and warm every enquiry toward a visit.
Three steps that multiply — reach the right buyers, capture & convert their intent, qualify them to visits. Here's our projection against the ₹18L-per-month budget.
Set up fast and go live by Week 2 — Month 1 builds awareness & audiences, Month 2 turns them into booked visits. Workstreams run in parallel.
The performance-marketing scope behind this plan — built to run inside the GTM, brand & reporting layer Scalient is already driving.
This plan is ready to run. Approve it and we'll have tracking, landing page and campaigns live by Week 2 — Month 1 building demand, Month 2 filling the site-visit calendar.
Let's launch →
Put the launch in the right feeds
Meta (Facebook & Instagram) carries the volume — reach for awareness, lead forms and retargeting for conversion, with LinkedIn layered in for senior corporate upgraders.
Launch reach across NCR + NRI
Run instant lead forms
Convert the warm pool
Reach senior upgraders on LinkedIn