Premium residential launch · Sohna Road, New Gurugram

Suncity — the 4-month plan

A focused, four-month performance-marketing plan: tech foundation, ad campaigns on Meta & Google Ads, and WhatsApp automation with AI lead qualification — built to fill the site-visit calendar.

Roadmap/ 01

The 4-month roadmap

Month 1 builds the foundation and goes live; each month after sharpens and scales it. Workstreams run in parallel.

Area

Workstream

Month 1Month 2Month 3Month 4

Setup

Tech foundationAccounts · tracking · pages

Month 1

Tech foundation & launch

Build Google & Meta accounts; install pixels, conversion tracking & analytics
Ship the conversion-first landing page & lead routing
Initial setup & launch of ad campaigns on Meta & Google Ads
WhatsApp automation with AI lead qualification live

Month 2

Optimise

Cut wasted spend; double down on the campaigns that convert
Turn on retargeting & lookalikes on the traffic
Tune the WhatsApp AI qualification on real lead data

Month 3

Scale

Raise budgets on proven campaigns, audiences & creatives
Expand audiences & geos; sharpen the cost-per-lead

Month 4

Systematise

Lock a stable cost-per-lead & a clean reporting rhythm
Document the winning campaigns, pages & audiences into a repeatable playbook

Services Delivered/ 02

What we deliver

Performance-marketing strategy & media planning
Meta Ads (Facebook & Instagram) — setup & management
Google Ads — setup & management
Conversion-first landing pages
WhatsApp automation with AI lead qualification
Conversion tracking, pixels & analytics
Weekly reporting & optimisation

Media Plan/ 03

Rough media split

Budget weighted 70% Meta · 30% Google Ads — Meta for reach & lead volume, Google for high-intent search. Meta & Google only, no other channels.

Meta · FB & Instagram

Google Ads

Month	Ad spend	Meta / Google (70 / 30)	Campaign types	Est. CPL	Est. leads
Month 1Foundation & launch	₹12.0L	₹8.4L / ₹3.6L	Meta Advantage+ Lead Gen · Google Search (brand + high-intent)	₹8,000	~150
Month 2Optimise	₹18.0L	₹12.6L / ₹5.4L	+ Meta Retargeting & Lookalikes · Google Search + Performance Max	₹6,500	~275
Month 3Scale	₹22.0L	₹15.4L / ₹6.6L	Scale winning Meta audiences · Google Search + PMax	₹5,500	~400
Month 4Systematise	₹25.0L	₹17.5L / ₹7.5L	Scale proven campaigns at full budget	₹5,000	~500
Total · 4 months	₹77.0L	70% / 30%	Meta + Google Ads	~₹5,800 blended	~1,325

Indicative figures — spend, CPL and lead volumes are estimates that firm up once the account is live and Week-2 data lands. Leads shown are raw leads, before qualification.